There has been some discussion regarding similiarities in Sony's "make.believe" commercials, and how they tie into Michael Jackson related projects such as "Moonwalker".
The print ads continue these similarities; most notably to the This Is It film.
This first ad shows a city scene that is very reminiscent to the Smooth Criminal backdrop in This Is It:
This Is It Smooth Criminal Scene:
Sony "make.believe" ad:
Then we have a similarity between the beginning of the "Earth Song" short and another "make.believe" ad. The beginning of Earth Song shows the sun rising above the Earth:
A Sony make.believe ad captures an almost identical image:
So to "connect the dots", perhaps we should look at the overall theme with Sony's new campaign in that the "dot" connects what you can imagine, to what is reality. When Sony announced that "make.believe" campaign, they released the following diagram:
So the dot connects ideas, and we have seen that as a recurring theme. From TMZ's articles referring to "connecting the dots", to the "FOOL" spelled out when "connecting the dots" in that News of The World article about Dr. Murray, to what may be the ultimate theme in this...
We as individuals are single small "dots" in the scope of humanity, but together, when connected for a higher purpose, can make dreams become reality:
Connect The Dots - It's all for L.O.V.E.