The deal runs through 2017 (a seven year deal), and calls for 10 "projects". It has been reported that there is enough material for 3 albums, so that leaves 7 (there is that number again) "mystery" projects.
Since they have identified 10 as the number of projects, with that commitment of money they must know what those projects are...time will tell..

Now Reuters reported yesterday that the deal encompasses 10 ALBUMS over 7 years. Which makes you wonder, if there is enough unreleased material for 3, where is the material for the remaining 7 coming from?

Financial News USA had reported the following on Friday, March 11th:

So apparently, it must be more than just albums, but what will break new ground?